40 Vanderbilt Avenue Marketing Campaign

40 Vanderbilt- A low income rental building in the Navy Green development in Wallabout Brooklyn for single adults. I created a website for this development, that can be viewed at www.40vanderbilt.org. Visitors were able to download applications and renderings up until the November 2 deadline. As of today's date, we successfully captured 49,859 hits to our website with .

From September to November 2011, 10K Postcards were strategically placed, distributed in target areas and dispersed during a mass mailing to low income renters throughout the city. Cards and posters for display were sent to about 500 Community Based Organizations, Churches, Shelters/Housing Agencies and NYC Elected Officials. Here is the card design, feel free to visit the website as we will be updating it periodically.

The back was designed with space for the postmark, stamp and US Post Office "Barcode" in mind. Positioning for the 5160 Avery Label was also take into consideration. Also, if you notice, I didn't include the rental price, Although rents are well below the market and range from $492-$664/month that was an effort to get more people to apply and to drive people to our site for more information.

Cards were printed at 4over4.com

I know, I know.....

...I haven't been keeping up with my blog as much as i should. And although not a lot of you comment, i can see the traffic that comes through here and quite frankly its flattering.

I promise there is a reason why i haven't been more attentive. One of the reasons is I have been working my butt off at work on a huge project and a big event that took place recently. Now i am moving on to another event taking place on the 18th of this month. So ill post the paper designs I've been working on very soon. Including the finished set to Patten and Nove's Blue Bridge invites, and Caroline and Tom's invite set.

Here's something I came up with yesterday for a "Green" event I'm helping to coordinate.

Flyer:



Icon for tshirts, promo items, etc.:

Holiday Event at Tamboril

I usually don't post such cheesiness, but its cheesy in a cute way.

I created a last minute holiday invite for a holiday party I'm putting together at Tamboril in Clinton Hill Brooklyn. We just wanted the folk we invite to look at it and smile (maybe laugh) when they saw it.

And for those of you that are curious, Tamboril is centered around a Nuevo Latino/Caribbean theme. Hence snowman on a tropical island. I'm sure i could've added a bit more dimension to the snowman, but we had a deadline to get the invites out.

Destination Kenya!

Anne and her fiancee are getting married in Kenya this December, I was so ecstatic that she asked me to design her Save the Date postcards! Postcards are a great way to market and in this case, a low cost way to get friends and family excited about an upcoming event.

Anne's colors are dark chocolate and kiwi.



Along with the postcard she can use matching or complimentary envelopes.


To order your own personalized postcards (in increments of 100, 250, and up) email me.

A Save the Date Draft for Sophia.

Sophia and her fiancee just recently got engaged. He popped the question atop the Brooklyn Bridge! While searching boarding pass templates, Sophia found the site and requested a save the date magnet using the Brooklyn Bridge back-drop.

Here's what I have so far. This is just a primary virtual sample.

My First Boarding Pass.

In the spirit of one of my favorite past times, traveling, I created an
airline boarding pass shaped Birthday card for my mom. Living in London
during the British invasion, she is an avid Beatles fan. I am looking
forward to seeing the The
Beatles LOVE Show. Using Publisher and Adobe Acrobat,
creating the template was sooo easy. No really, anyone who is skilled
in MS Office can do it...Designing each page (colors, uniqueness) was
something different though.

The first page is the cover:



The second is the accommodations page:




The show that we would be visiting Sin City for:




The Itinerary:




I have designed a jacket
for the ticket using the background image from the MGM Signature
website. For design info or to buy the template, please feel
free to email me or comment.

Allisson take 2

I am always up for a challenge...I thrive on challenges. It is with great pleasure that I may have come up with something for Allisson and Tobin's skyline invite. After i sent her the image, I realize that reminds me of the intro to Frasier. I am crossing my fingers, that this alternative is a "go".

My prior design may have been a bit unbalanced (see below).